Business Plans
The 6-page business plan
- Overview
- Message
- Marketing
- Products
- Production and Delivery
- Goals
Demographics: age, income, location Psychographics: fears, interests
Product is what the product creates, impact is how the product changes the customer’s life
How to identify a value prop
- Identify value
- Conduct need analysis
- Create value descriptions
- Specify our value statements
- Craft value proposition
1st Sentence asserts value prop
- For whom? (Target customer industry)
- Improve what?
- Leads to what?
- Through what?
- Estimate $
- How to measure
[client] will be able [to improve what] by [how much] through the ability to [do what] as a result of [enabler xyz] for [what cost] within [time] will be able to demonstrate delivery of value by [measure].