Value Cycle
Value Cycle
Product-market growth strategy grid
| Current Markets | New Markets | Both | |
|---|---|---|---|
| Current Product | Penetration & Saturation | Market Development | Intensive market development |
| New Product | Product Development | Related Diversification (new markets) | Product development with intensive market development |
| Both | Intensive product development | Market development with intensive product development | Intensive growth |
All business strategy decisions should start with a clear understanding of markets, customers, and competitors.