Ice cream case studies

1. Key takeaways
2. Connecting to class
3. Agenda for meeting with Joy

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Key takeaways

• Managing inventory
• Managing expertise of people around you
  • Customers
  • Other small businesses
• Taking advantage of social media
  • Taking advantage of kickstarters
• Competitive positioning
• Make sure you have the capital to run your business
  • Financing
  • Make a budget

Connecting to class

• Have a target market
• Research your competition
  • See who has succeeded and who has failed and why

Agenda for meeting with Joy

• Figure out licensing
• Figure out production

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